If you’re running a business, it’s important to make sure that your website is as visible as possible to potential customers. One of the best ways to do this is through search engine optimization (SEO). However, SEO is a complex and ever-changing field, so it’s important to constantly monitor your performance to ensure that you’re thriving. In this post, we’ll give you six tips on how to monitor your SEO performance. Enjoy!
1. Check Your Rankings Regularly
One of the most important things to do when monitoring your SEO performance is to check your rankings regularly. Local SEO Texas added that you can do this manually by searching for your target keywords in Google and seeing where your website appears in the results. However, there are also a number of rank tracking tools that can make this process easier, such as Moz’s Rank Tracker and AccuRanker.
2. Monitor Your Traffic Levels
Another key metric to track is the level of traffic that your website is getting from organic search. You can find this information in Google Analytics under the “Acquisition” section. According to SEO Services Dallas, if you see a sudden drop in traffic, it could be an indication that something has changed with your SEO, so it’s important to investigate further.
3. Keep an Eye on Your Rankings for Important Keywords
It’s not enough to just track your overall rankings; you also need to keep an eye on your positions for specific keywords that are important to your business. Amazon SEO Service shared an example – if you’re a local business, you’ll want to track your rankings for local keywords (e.g., “plumber in Seattle”). You can do this using a tool like Moz’s Rank Tracker or AccuRanker.
4. Analyze Your Competitors’ Rankings
If you want to stay ahead of the competition, it’s important to monitor their SEO performance as well. There are a number of tools that can help you with this, such as Moz’s Competitive Analysis tool and iSpionage’s Competitor Spy tool.
5. Check for Any Changes in Your SERP Listings
When you search for a keyword in Google, you’ll usually see a number of different results on the SERP (search engine results page). These can include things like organic listings, paid ads, maps, images, and so on. It’s important to keep an eye on any changes in these SERP listings, as they can impact your traffic levels.
6. Monitor Your Website’s Performance
Last but not least, it’s also important to monitor your website’s overall performance. This includes things like site speed, uptime, and security. There are a number of tools that can help you with this, such as Pingdom and GTmetrix.
By following these tips, you can closely monitor your SEO performance and ensure that your website is always visible to potential customers. Good luck!